{"id":6736,"date":"2024-02-01T15:06:11","date_gmt":"2024-02-01T15:06:11","guid":{"rendered":"https:\/\/kumagumi.com\/?p=6736"},"modified":"2024-02-13T00:26:06","modified_gmt":"2024-02-13T07:26:06","slug":"is-video-game-merchandise-clothing-finally-becoming-fashionable","status":"publish","type":"post","link":"https:\/\/dani027.supserv.cozmoslabs.com\/es\/is-video-game-merchandise-clothing-finally-becoming-fashionable\/","title":{"rendered":"\u00bfSe est\u00e1 poniendo de moda por fin la ropa y el merchandising de videojuegos?"},"content":{"rendered":"

El mundo de los videojuegos y el de la moda siempre han luchado por encontrar un terreno com\u00fan. Sin embargo, el clich\u00e9 del jugador\/otaku desali\u00f1ado y sin afeitar, reacio a esforzarse con su ropa, ha sufrido y parece cada vez menos relevante.<\/p>\n

\"art\u00edculos<\/p>\n

De hecho, en los \u00faltimos a\u00f1os, las marcas de moda se han interesado cada vez m\u00e1s por las licencias de videojuegos: Pokemon, Tekken, Street Fighter, Super Mario, por citar s\u00f3lo algunas. Desde que el mundo de los videojuegos se ha convertido en un mercado de masas, las marcas de moda se lo toman cada vez m\u00e1s en serio con vistas a atraer a nuevos clientes estando presentes en los juegos y lanzando tambi\u00e9n prendas inspiradas en ellos (vea este bonito estudio<\/a>). El difunto dise\u00f1ador Virgil Abloh ya lo dec\u00eda en 2020, el juego formar\u00e1 parte del futuro de la moda<\/a>. Echemos un vistazo a algunas de las colaboraciones m\u00e1s sorprendentes entre marcas de moda y videojuegos de los \u00faltimos a\u00f1os.<\/p>\n

<\/p>\n

Super Mario x Moschino (2015)<\/strong><\/h2>\n

\"merchandising<\/p>\n

\"\" \"\" \"\"<\/strong><\/p>\n

La colaboraci\u00f3n entre Nintendo y Moschino en 2015 con motivo del 30 cumplea\u00f1os de Super Mario ha ca\u00eddo en el olvido. No deber\u00eda. Olvid\u00e9monos de los precios, esta bolsa de cuero con Browser lo dice todo. Preciosa sesi\u00f3n totalmente en el universo del juego, grandes productos en la adecuaci\u00f3n con el ADN de lujo de la marca, s\u00f3lo estamos un poco decepcionados de que la marca se centr\u00f3 \u00fanicamente en las mujeres ... vestido muy skimpily ?<\/p>\n

Death Stranding x Acronym (2020)<\/h2>\n

\"Variante<\/p>\n

Lanzado en abril de 2020, dise\u00f1ado por Yoji Shinkawa, Director de Arte de Kojima Productions, ACRONYM's Varamiento mortal<\/em> La chaqueta Bridges incorpora una base GORE-TEX, cremalleras resistentes a la intemperie y una capucha. El sitio Varamiento mortal<\/em> El precio de venta al p\u00fablico de la chaqueta, cercano a $2000, se agot\u00f3 al instante (edici\u00f3n superlimitada de 120 art\u00edculos) gracias tambi\u00e9n a la implicaci\u00f3n de Hideo Kojima en el lanzamiento. Un merchandising de videojuegos realmente serio, quiz\u00e1 el trabajo m\u00e1s destacado entre una marca de moda y un estudio. S\u00faper rodaje tambi\u00e9n con Errolson Hugh, propietario de la marca Acronym.<\/p>\n

Street Fighter x Huff (2021)<\/strong><\/h2>\n

\"camiseta \"chaqueta \"calcet\u00edn \"camiseta<\/p>\n

Esa camiseta con todos los fondos de SF2, \u00a1maldita sea! Resume bastante bien la colecci\u00f3n, bastante inventiva en general, bien ejecutada y con un tiro chulo tambi\u00e9n. \u00a1Vale la pena se\u00f1alar que los precios de las camisetas, alrededor de $60, eran claramente excesivos, pero Huf con su estatus de marca legendaria de skate bien val\u00eda la pena (\u00bfalguien puede confirmar que la calidad estaba bien?) !<\/p>\n

Tekken x Supreme x Yohji Yamamoto (2022)<\/strong><\/h2>\n

\"merchandising \"\" \"\"\"merchandising<\/p>\n

Coge la marca de ropa de calle m\u00e1s influyente del mundo, Supreme, uno de los dise\u00f1adores de moda japoneses m\u00e1s emblem\u00e1ticos de la historia, Yohji Yamamoto, y la segunda licencia m\u00e1s importante de juegos de lucha y tendr\u00e1s una de las colaboraciones m\u00e1s impactantes de los \u00faltimos a\u00f1os. Una colecci\u00f3n s\u00faper completa de: chaquetas, chaquetas de plumas, jers\u00e9is de punto, camisetas cl\u00e1sicas y sudaderas con capucha. A\u00f1ade un gran rodaje, retransmitido por los mayores influencers del mundo de los juegos de lucha (Marcos Julio<\/a>), \u00a1el resultado es una colecci\u00f3n explosiva!<\/p>\n

Minecraft x Burberry (2022)<\/strong><\/h2>\n

\"gaming \"\"<\/p>\n

Este homenaje de Burberry a Minecraft es, en nuestra opini\u00f3n, uno de los mayores \u00e9xitos de la digitalizaci\u00f3n de la moda y su contrapartida, la colecci\u00f3n f\u00edsica inspirada en un juego. La inmersi\u00f3n que proporciona el rodaje ultra artesanal es un hecho, y la gama de productos es impresionante. Eso s\u00ed, no te fijes en los precios, estamos hablando de art\u00edculos de lujo.<\/p>\n

Sonic x Hypland (2023)<\/strong><\/h2>\n

\"ropa<\/p>\n

Esta es una colecci\u00f3n enorme en t\u00e9rminos de productos entre Hypland -que suele centrarse en el anime- y Sega<\/a>. Lo m\u00e1s destacado es esta chaqueta varsity de Sonic tan bonita, montones de camisetas, sudaderas y gorras, as\u00ed como unas camisetas de f\u00fatbol s\u00faper chulas. Lo \u00fanico que lamentamos es que la sesi\u00f3n s\u00f3lo realzara la chaqueta, ya que nos hubiera gustado tener m\u00e1s situaciones para proyectarnos mejor en el universo de Sonic. \u00a1Un gran trabajo!<\/p>\n

 <\/p>\n

Vale, ahora que ya te hemos presentado nuestras mejores inspiraciones, vamos a mostrarte lo que nos traemos entre manos en cuanto a art\u00edculos de juego<\/a> : camisetas<\/a>, sudaderas<\/a>, chaquetas<\/a>, sombreros<\/a> y m\u00e1s<\/a> !<\/h2>","protected":false},"excerpt":{"rendered":"

The worlds of gaming and fashion have always struggled to find common ground. Yet the clich\u00e9 of the unshaven, unkempt gamer\/otaku reluctant to make an effort with his clothes has suffered and seems less and less relevant. Actually over the past few years, fashion brands have become increasingly interested in video game licenses : Pokemon, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[320],"tags":[],"class_list":["post-6736","post","type-post","status-publish","format-standard","hentry","category-merch"],"yoast_head":"\nIs Gaming Merchandise\/Clothing Finally Becoming Fashionable ? - KumaGumi<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Gaming Merchandise\/Clothing Finally Becoming Fashionable ? - KumaGumi\" \/>\n<meta property=\"og:description\" content=\"The worlds of gaming and fashion have always struggled to find common ground. Yet the clich\u00e9 of the unshaven, unkempt gamer\/otaku reluctant to make an effort with his clothes has suffered and seems less and less relevant. 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