{"id":6736,"date":"2024-02-01T15:06:11","date_gmt":"2024-02-01T15:06:11","guid":{"rendered":"https:\/\/kumagumi.com\/?p=6736"},"modified":"2024-02-13T00:26:06","modified_gmt":"2024-02-13T07:26:06","slug":"les-vetements-derives-de-jeux-video-deviennent-ils-enfin-a-la-mode","status":"publish","type":"post","link":"https:\/\/dani027.supserv.cozmoslabs.com\/fr\/is-video-game-merchandise-clothing-finally-becoming-fashionable\/","title":{"rendered":"Les articles et v\u00eatements de jeux vid\u00e9o deviennent-ils enfin \u00e0 la mode ?"},"content":{"rendered":"

Les mondes du jeu et de la mode ont toujours eu du mal \u00e0 trouver un terrain d'entente. Pourtant, le clich\u00e9 du joueur\/otaku mal ras\u00e9, mal entretenu et peu enclin \u00e0 faire des efforts vestimentaires a souffert et semble de moins en moins pertinent.<\/p>\n

\"articles<\/p>\n

En effet, depuis quelques ann\u00e9es, les marques de mode s'int\u00e9ressent de plus en plus aux licences de jeux vid\u00e9o : Pokemon, Tekken, Street Fighter, Super Mario pour n'en citer que quelques-unes. L'univers des jeux vid\u00e9o \u00e9tant devenu un march\u00e9 de masse, les marques de mode s'y int\u00e9ressent de plus en plus s\u00e9rieusement afin d'attirer de nouveaux clients en \u00e9tant pr\u00e9sentes dans les jeux et en proposant des v\u00eatements inspir\u00e9s de ces derniers (voir cette belle \u00e9tude<\/a>). Le d\u00e9funt designer Virgil Abloh le disait d\u00e9j\u00e0 en 2020, les jeux feront partie de l'avenir de la mode<\/a>. Jetons donc un coup d'\u0153il \u00e0 quelques-unes des collaborations gaming x marques de mode les plus marquantes de ces derni\u00e8res ann\u00e9es !<\/p>\n

<\/p>\n

Super Mario x Moschino (2015)<\/strong><\/h2>\n

\"gaming<\/p>\n

\"\" \"\" \"\"<\/strong><\/p>\n

La collaboration entre Nintendo et Moschino en 2015 pour les 30 ans de Super Mario a \u00e9t\u00e9 oubli\u00e9e. Il n'y a pas de quoi ! Oublions les prix, ce sac en cuir avec Browser en dit long. Joli shooting totalement dans l'univers du jeu, beaux produits en ad\u00e9quation avec l'ADN fantaisiste de la marque, on est juste un peu d\u00e9\u00e7us que la marque ne se soit concentr\u00e9e que sur les femmes ... habill\u00e9es de fa\u00e7on tr\u00e8s moulante ?<\/p>\n

Death Stranding x Acronym (2020)<\/h2>\n

\"Veste<\/p>\n

Lanc\u00e9e en avril 2020, con\u00e7ue par Yoji Shinkawa, directeur artistique chez Kojima Productions, la collection d'ACRONYM est une v\u00e9ritable mine d'or. Death Stranding<\/em> La veste Bridges est dot\u00e9e d'une base GORE-TEX, de fermetures \u00e9clair r\u00e9sistantes aux intemp\u00e9ries et d'une capuche. La veste Death Stranding<\/em> La veste, vendue \u00e0 pr\u00e8s de $2000, a \u00e9t\u00e9 vendue instantan\u00e9ment (\u00e9dition super limit\u00e9e \u00e0 120 exemplaires) gr\u00e2ce \u00e0 l'implication de Hideo Kojima dans le lancement. Du merchandising gaming vraiment s\u00e9rieux, peut-\u00eatre le travail le plus remarquable entre une marque de mode et un studio. Super shooting \u00e9galement avec Errolson Hugh, propri\u00e9taire de la marque Acronym.<\/p>\n

Street Fighter x Huff (2021)<\/strong><\/h2>\n

\"chemise \"veste \"chaussette \"tshirt<\/p>\n

Cette chemise avec tous les d\u00e9cors de SF2, putain ! Il r\u00e9sume bien la collection, assez inventive dans l'ensemble, bien ex\u00e9cut\u00e9e et avec un shooting sympa en plus. A noter que les prix des t-shirts, autour de $60, \u00e9taient clairement excessifs, mais Huf, avec son statut de marque de skate l\u00e9gendaire, en valait bien la peine (quelqu'un peut-il confirmer que la qualit\u00e9 \u00e9tait correcte ?) !<\/p>\n

Tekken x Supreme x Yohji Yamamoto (2022)<\/strong><\/h2>\n

\"merchandising \"\" \"\"\"merchandising<\/p>\n

Prenez la marque de streetwear la plus influente au monde, Supreme, l'un des cr\u00e9ateurs de mode japonais les plus embl\u00e9matiques de l'histoire aka Yohji Yamamoto, la deuxi\u00e8me plus grande licence de jeux de combat et vous obtenez l'une des collaborations les plus impactantes de ces derni\u00e8res ann\u00e9es. Une collection super compl\u00e8te de : vestes, doudounes, pulls en tricot, t-shirts classiques et sweats \u00e0 capuche. Ajoutez \u00e0 cela un shooting exceptionnel, relay\u00e9 par les plus grands influenceurs du monde des jeux de combat (Mark Julio<\/a>), le r\u00e9sultat est une collection explosive !<\/p>\n

Minecraft x Burberry (2022)<\/strong><\/h2>\n

\"produits \"\"<\/p>\n

Cet hommage de Burberry \u00e0 Minecraft est selon nous l'une des plus belles r\u00e9ussites de la digitalisation de la mode et de son pendant, la collection physique inspir\u00e9e d'un jeu. L'immersion procur\u00e9e par le tournage ultra artisanal est un fait, et la gamme de produits est \u00e0 couper le souffle. Ne regardez pas les prix cependant, nous parlons d'articles de luxe.<\/p>\n

Sonic x Hypland (2023)<\/strong><\/h2>\n

\"v\u00eatements<\/p>\n

Il s'agit d'une vaste collection en termes de produits entre Hypland - qui se concentre habituellement sur les anime - et Sega<\/a>. Parmi les produits phares, on trouve cette superbe veste Sonic, des tonnes de t-shirts, de sweats \u00e0 capuche et de casquettes, ainsi que des maillots de foot super sympas. Nous regrettons seulement que le shooting n'ait mis en valeur que la veste, car nous aurions aim\u00e9 plus de situations pour mieux nous projeter dans l'univers de Sonic. Bon travail !<\/p>\n

 <\/p>\n

Maintenant que nous vous avons pr\u00e9sent\u00e9 nos meilleures inspirations, nous allons vous montrer ce que nous faisons en termes de articles de jeux<\/a> : t-shirts<\/a>, sweats \u00e0 capuche<\/a>, vestes<\/a>, chapeaux<\/a> et plus<\/a> !<\/h2>","protected":false},"excerpt":{"rendered":"

The worlds of gaming and fashion have always struggled to find common ground. Yet the clich\u00e9 of the unshaven, unkempt gamer\/otaku reluctant to make an effort with his clothes has suffered and seems less and less relevant. Actually over the past few years, fashion brands have become increasingly interested in video game licenses : Pokemon, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[320],"tags":[],"class_list":["post-6736","post","type-post","status-publish","format-standard","hentry","category-merch"],"yoast_head":"\nIs Gaming Merchandise\/Clothing Finally Becoming Fashionable ? - KumaGumi<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Gaming Merchandise\/Clothing Finally Becoming Fashionable ? - KumaGumi\" \/>\n<meta property=\"og:description\" content=\"The worlds of gaming and fashion have always struggled to find common ground. Yet the clich\u00e9 of the unshaven, unkempt gamer\/otaku reluctant to make an effort with his clothes has suffered and seems less and less relevant. 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